Connecting the world with their comforts and needs.

It all started in 1991, when William Lei and Albert Chin sealed the deal with two key partners with nothing but a handshake. Today, we continue to distribute and service those two key partners as well as number of quality Asian brands and customers. Located in Los Angeles, CA,  we are utilizing 42,000 square feet of warehouse facilities and growing.  The day to day import and distribution operations are now run by 2nd generation Lei's, Raphael (President) and Mervin (VP of Marketing and Sales).

Our company sources a niche variety of grocery products, from around the world, to supply the Asian community across the entire United States. For 30 years, we have been catering to the consumers of Asian goods through several different channels, Asian supermarkets (Ranch 99, Hmart, Seafood City, Island Pacific, etc.), mainstream supermarkets (Kroeger group, Safeway group, Albertsons, Superior, Fiesta etc.), and Asian food service.

We hold various exclusive distributorships for either Southern California, the West Coast, and nationwide, for world famous brands such as Nomura (Kokuho Rice), Ligo (canned sardines, squid, fish sauce, vegetables, etc.), Unilever (Knorr, Lady's Choice, Cream Silk), Mori-nu (tofu), IRVINS (salted egg chips and fish skins), Silver swan (soy sauce and vinegar), Meiji (Yan Yan, Hello Panda), Brand's (Essence of Chicken and Bird's Nest), Khong Guan (biscuits and crackers), and Golden Phoenix (Jasmine rice) just to name a few. We are experts in launching new brands in the United States from start to finish.

Our Brands

Winneram is also home to several popular brands such as SEARAM (canned mackerel, sardines, etc.), GREEN FRESH (100% coconut water, coconut juice, coconut milk, green tea, diet tea, canned vegetables, etc.), CHOHK DEE coconut milk, WINNERAM brand corned beef, WINNER brand Chow mein noodles, tomoshiraga somen, Shandong ramen, and longkou bean thread, etc.) , PAVILION (various shao xing and michiu cooking wines), and HITUJI (panko).